Fur their sake, make it fake

We’ve launched today in London and Helsinki the results of our latest undercover investigation, on the use of animals for the fur industry.  

Our report and video, ‘Bloody Harvest’ exposes the staggering level of suffering fox and mink being intensively bred on farms for the fur industry.  These are the animals whose skins will appear in several catwalk collections during London Fashion Week (starting 19 February).

The evidence is distressing and compelling; we found animals with open and infected wounds; obvious signs of untreated infection; eyes infected or missing; tails bitten off; deformed and damaged legs; overgrowing gum disease resulting in difficulty eating and drinking; babies with legs stuck through the mesh floor of the cage; dilapidated and dangerous caging and facilities; widespread animal suffering and neglect; empty, unclean and broken water bowls.

Investigators visited 30 separate sites throughout Finland, many actually certified by the Finnish government. Finland was selected as it is one of the major fur suppliers to the global fashion industry, providing up to 41.55% of the fox and 3.74% of the mink fur utilised by the world’s major fashion houses.

Foxes and mink are wild animals – but in fur farms, they cannot cope with the unnatural environment they find themselves in.  Worse still, the conditions in these farms are awful: their short, miserable lives are spent in squalid surroundings full of fear and distress, suffering injuries, infection and deformities.  All for an unnecessary product for which a variety of alternatives are available.

This investigation is a wake-up call for the designers who choose to use fur.  Fur is an unethical product and designers who wish to use it in their collections, or those who wear it, must take responsibility for the way that the product they are wearing has been produced.

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