With misery out of sight and out of mind, fur has made a comeback
With UK consumers remaining oblivious to the appalling realities of the fur industry, sales of real fur have bloated to a shocking 169% growth* over the past decade.
ADI, who have released the findings of a shocking undercover investigation of the fur farming, believe complacency has set with the suffering of animals being out of sight and out of mind.
Despite a wealth of alternatives to real fur, many high profile designers are showing fur at AW10 Fashion Weeks in cynical attempts to generate publicity, thereby increasing demand and boosting sales. As it stands, over 400 designers are now using fur in their collections, capitalising on a lack of awareness about the shocking suffering that animals reared for fur endure.
An undercover investigation released by Animal Defenders International (ADI), features over 30 Finnish fur farms visited in the past 12 months and dispels any myths about how animals used for their fur are raised. Over seven hours of footage and one and a half thousand photographs, reveal:
▪ Foxes and mink living in cramped barren cages, living on mesh floors
▪ Foxes with severe injuries including tails bitten off by cage mates
▪ Sick, dying and dead animals in cages
▪ Malformed limbs
▪ Empty, unclean and broken water bowls
▪ Behavioural abnormalities, indicative of psychological damage
Finland is the biggest producer of fox fur pelts in the world – producing almost half of the fox fur in circulation. When you see a fox fur coat this is how the previous owner lived and died.
The investigation has revealed the shocking reality of claims by the fashion industry that animals are raised humanely for fur and that industry accreditation schemes for farms are meaningless.
Despite that fur farming was banned in the UK because of comparable deplorable conditions, there is a rising demand for fur in the UK, with over 40% being sourced from Finland.
Tim Phillips, Campaign Director of ADI: “I do not accept that people in the UK are crueler or more callous than they were a decade or even twenty years ago. The problem is that the fur and fashion industry has successfully airbrushed away the reality of the horrific suffering of fur animals. All we ask is that people look at our video and photographs of the suffering of these animals and decide for themselves whether that is an acceptable price to pay for a fashion accessory.”
The ADI Fur Stop campaign is being launched worldwide to give people that facts about fur production. Twiggy and Jenni Falconer recently backed the campaign in London Fashion Week, calling on designers to stop using fur.
· 4 MILLION cubs are killed per year for their pelts.
· Lifespan of mink and fox bred for fur is ONLY 8 MONTHS.
· Babies born without the prerequisite pelt quality ARE KILLED IMMEDIATELY.
· Pelts of up to 15-20 foxes or 60-80 mink are required to make ONE fur coat.
· Wild foxes live up to 15 years and mink live up to 10 years.
*Growth from 1999 to 2009 – Items of clothing, clothing accessories and other fur-skin articles. uktradeinfo.com, part of HM Revenue & Customs (HMRC) responsible for producing trade statistics. These statistics record the movement of visible goods between the UK and both EU and non-EU countries.