Twiggy calls on London Fashion Week to reject real fur

September 13, 2013

Iconic British fashion model Twiggy is helping ADI highlight the cruelty of fur paraded on British catwalks during London Fashion Week.

Speaking about the unnecessary use of fur in the fashion industry, Twiggy says “Fur looks beautiful on animals, but very ugly on humans. Fur is literally ripped off animals backs and it can take many animals to make just one coat. The UK prides itself as a nation of animal lovers, so I am asking London Fashion Week to make an ethical choice and reject real fur.”

Around 50 million animals are killed around the world each year for their fur. Whilst fur farming is banned in the UK, the rising fur trend has fuelled UK demand. Over 40% of fur sold in the UK is from Finland, where ADI went undercover to reveal video and photographic evidence of the horrific conditions and cruelty on certified fur farms for ADI’s fur report ‘Bloody Harvest’.

Our investigation revealed the horrific conditions endured by animals during fur farming which included animals with open and infected wounds; obvious signs of untreated infection; eyes infected or missing; tails bitten off; deformed and damaged legs; overgrowing gum disease resulting in difficulty eating and drinking; babies with legs stuck through the mesh floor of the cage; dilapidated and dangerous caging and facilities; widespread animal suffering and neglect; empty, dirty and broken water bowls.

How you can help

If you see fur on sale, please take action – template letters for use can be downloaded here

Support our campaign against the use of fur here

Swiss TV debate features ADI fur exposé

April 8, 2010

ADI’s undercover footage of suffering in Finnish fur farms continues to stimulate debate, as a national TV station in Switzerland recently aired a programme dedicated to the issue of fur farming.

The programme hosted a representative from Agire Ora, ADI’s Italian campaign partners, as well as a representative from the fur industry.

ADI’s ‘Bloody Harvest – the real cost of fur‘ video, which has been translated and launched in Italy, France, Finland, Israel and the UK, exposes the disgraceful and shocking conditions inside the farms that fuel the world fur market.

To view the programme, click here >>

To watch ADI’s footage, click here >>

Israel fur ban delayed amid pro-fur lobby scaremongering

March 19, 2010

A bill which  has received  unanimous support from Isreali politicians during its  first reading, and which according to a nationwide poll is backed by 79% of the Israeli public, has had its final vote delayed amid scaremongering from the fur industry.

The bill, if  approved, would be the  first of its kind in the world, banning both production and trade in fur.  This is in contrast to the law in countries such as the UK, where despite a ban on the farming of fox and mink for fur,  sales of fur products have steadily increased over the past decade, shooting up by 169%.

The launch of  ADI’s investigation into the farmed fur industry highlights the dangers of banning the production of fur, but not the  trade.  Over 40% of fur sales in the  UK are sourced from Finland,  where the footage was shot.  It shows that both European regulations and industry accreditation schemes have completely failed to safeguard animal welfare, and reveals  the truth  behind the spin of the fur and fashion industries – that animals  used  to produce fur live a wretched, miserable life of physical and psychological suffering, pain and disease.  ADI’s ‘Bloody   Harvest – the real cost of fur’ video and report, recently  launched in Israel to coincide with the debate and distributed to the Knesset Committee discussing the ban, has lent further weight to  the mounting body of  evidence pointing to the necessity of a ban.  It also counters  claims by the fur industry that there  are high welfare standards on fur  farms.

The proposed  ban, which the International Anti-Fur Coalition are strongly advocating, would affect all farming and  processing, import, export and sale of fur from all animal  species  that aren’t already included within the meat industry.  It would,  however, include a religious exemption allowing the Hassidic Jewish  community  to wear hats which use fur – an exemption the pro-fur lobby are using this to  incite unrest within the legislative  body.

Generating fear in  politicians is a tactic frequently employed by powerful industries to disrupt and undermine the democratic political process.   During the revision of EC Directive 86/609 on the use  of animals  in experiments, the powerful pharmaceutical industries spread sexed-up  claims that improving animal welfare would be economically damaging,  despite overwhelming scientific and economic evidence to the contrary; in Israel, it is the  turn of  the fur industry to ignore the facts and attempt to mislead the Hassidic Jewish community to believe they will experience  discrimination under such a  the proposed ban – assertions which are completely unsubstantiated.

The Israeli government, however,  remain supportive of the ban, and ADI is hoping for a positive result  when the vote is cast.

ADI’s Fur Stop campaign has launched around Europe; the exposure of the appalling level of suffering in fur farms has shocked the public and gained much support from the media,  politicians and  celebrities.  ADI’s campaign will continue to raise  awareness of  this issue, and we are urging supporters to distribute their  pictures and  videos to highlight the horrors behind the fabrications of the  fashion  and fur industries.

Shamed fur farms lose association certificates

March 11, 2010

Inspections following ADI exposé confirm industry failings

Three of the farms recently exposed in ADI’s Bloody Harvest – the real cost of fur investigation have been punished by the Finnish Fur Breeders’ Association (STKL), and have had their certification of responsible husbandry revoked.

This follows the release of ADI’s damning report and video, which reveal the horrors inherent in the European fur trade.  The report investigated conditions in 30 fur farms in Finland – the country which supplies over 40% of the fur sold in the UK.

The immediate fallout from this decision is that the farms in question will lose all the discounts they would have been entitled to on fees charged by the auction company Finnish Fur Sales (FFS).  Pertti Fallenius, the managing director of FFS, has said this could mean losses of thousands of euros for a medium-sized farm.

This positive result is the first step in a campaign that is generating support all across Europe.  After launching at fashion weeks in London, Paris and Milan, ADI’s Fur Stop campaign has caught the attention of both press and public, horrified at the truth behind the whitewashed claims of the fashion industry.  In the UK, industry darling and M&S model Twiggy, as well as pop star and Strictly Come Dancing judge Alesha Dixon, have strongly condemned the use of fur on British catwalks.  Jenni Falconer and Mary McCartney have also spoken out against the fashion industry’s continued use of fur.

Footage from the investigation along with the accompanying report, which documented horrific scenes of extreme suffering, prompted both STKL and the Finnish Food Safety Authority (EVIRA) to carry out inspections on the farms.  The association’s own veterinarian inspected 28 fur farms, and found animal welfare shortcomings in six of them.  Three of these farms had an STKL certificate.

At one of the farms losing its STKL certificate, fur foxes lacked a shelf inside the cage on which the animal could rest, and another housed two animals per cage, contrary to current rules.  At one of the farms, an animal was found that would have needed immediate care, says the association’s executive director Tuula Dahlman.

Though the cancellation of the certificates is not necessarily permanent, the farms in question will have to wait until next autumn at the earliest to reapply. No new certificates will be granted for the present sales season.


Alesha Dixon, Jenni Falconer & Mary Mccartney Join Twiggy To Rid Fashion Catwalks Of Real Fur

March 11, 2010

Whilst the fashion world may be becoming blasé about animal cruelty, a number of celebrities including Twiggy, Alesha Dixon, Jenni Falconer and Mary McCartney have pledged support for Animal Defenders International (ADI) which has released a new undercover report on the Finnish fur industry entitled ‘Bloody Harvest’.  The video shows in graphic detail the squalid, disgusting conditions in which fox and mink are bred and slaughtered for the world’s fashion houses.

Many of the fur farms covered by the report (compiled undercover over a nine month period) were those actually certified by the Finnish government – a fact that undermines the fashion industry’s insistence on justifying the continued use of fur on the basis that it is ‘licensed’ rather than ‘unlicensed’.  ADI’s Bloody Harvest report and video provide the fashion industry with a grim encounter of reality.

According to ADI’s Chief Executive Jan Creamer, “Parts of the fashion industry have been guilty of burying their heads in the sand – this report gets things out in the open as they really are and hopefully means fur users have to take responsibility for their actions and be accountable for the terrible suffering that the fur trade perpetuates, at a time when the alternatives are so effective. At ADI we’re so glad that Twiggy and other celebrities are helping us to take the blinkers off the fashion industry and spreading awareness of the realities of the fur trade.”


“I am very sad that some designers are still using real fur when the fake alternatives are so effective and so easily obtainable.  I hope this ADI report helps the fashion industry realise that these poor animals are kept in such terrible and inhumane conditions.  Is it really worth this cruelty just for fashion’s sake?  I don’t think so.”

“I was truly shocked to see the results of the ADI report. The fashion industry really needs to take responsibility for its actions and stop being so complacent. It’s clear for all to see that these poor animals are kept in such dreadful and appalling conditions just for the sake of fashion, which is not acceptable. These days fake fur is high quality and can be worn without guilt so I am surprised and deeply saddened to see so many animals suffering so terribly for no reason at all. I hope people see this report and take note of where their fur products come from, they may not have given it much consideration before, but unless you are incredibly heartless, it is impossible to know what happens and not be distressed.”
Jenni Falconer

“I feel that the work Animal Defenders International do to bring to light shocking and disturbing conditions on fur farms is to be commended – but more importantly supported. When I look at the images of these suffering animals it seems hard to imagine that their skin is sold in the name of fashion.”
Mary McCartney

“I think killing animals to steal their fur is not only unnecessary but cruel and goes against everything I believe in. There are so many beautiful fake fur products on the market, why do we need to make poor innocent creatures suffer in the name of vanity. I fully support ADI’s Bloody Harvest report in their quest to wipe out these acts of cruelty!”
Alesha Dixon


Fur farming exposed at Paris Fashion Week 2010

March 4, 2010

Animal Defenders International (ADI) and Fourrure Torture host screening of shocking undercover investigation

Where: Centre de Conférences Edouard VII (Salle Melbourne) – 23, Square Edouard VII – 75009 Paris

When: 11.15 a.m. Thursday 4 March 2010

A new undercover report and video on the fur industry entitled ‘Bloody Harvest – the real cost of fur’ has been released today revealing horrific conditions at 30 fur sites in Finland.

The report and video are being launched in Paris by Animal Defenders International and French animal protection group Fourrure Torture today (4th March).  Helder Constantino from ADI, Oliver Raffin and Laure Varroy from Fourrure Torture will address the press conference and present the findings with a call to ban fur farming in France.

The harrowing exposé includes:  animals with open and infected wounds; obvious signs of untreated infection; eyes infected or missing; tails bitten off; deformed and damaged legs; overgrowing gum disease resulting in difficulty eating and drinking; babies with legs stuck through the mesh floor of the cage; dilapidated and dangerous caging and facilities; widespread animal suffering and neglect; empty, unclean and broken water bowls.

The video, screened today in French, shows that claims by the Finnish Fur Breeders Association that “All fur animals in Finland are bred in a manner honouring their well-being,” simply do not reflect the reality and the suffering of these animals.

The launch by ADI and Fourrure Torture coincides with the Paris Fashion Week (2 March – 10 March 2010) and aims to bring designers face to face with the reality of fur, in particular fox fur, the market for which is dominated by Finnish producers.

The French fur industry remains silent about its latest sales figures and does not indicate market tendencies since 2007, when sales fur began to quickly drop worldwide. However production of fur is in decline in France: 180 000 minks were killed in 2008, against 190 000 in 2005.

Worldwide, fur sales fell by 13.25%, from 15.02 billion dollars in 2007 to 13.03 billions in 2008.

ADI Chief Executive, Jan Creamer: “Although consumers are increasingly turning their back on fur, some in the fashion industry have chosen to close their eyes and hearts to the truth about fur production. This investigation is a wake-up call – it is no longer acceptable to ignore the suffering, and designers must take responsibility for the way that their fur is produced.  Customers of designers who use fur will be appalled to discover just how inhumane and cruelly animals whose skin is used in these collections are treated. We sincerely hope the report provides everyone with the evidence they need to make a truly informed choice about using real fur for fashion.”


Fur Stop campaign in the Italian Press

March 3, 2010

The Italian media have responded enthusiastically following the launch of ADI’s Fur Stop campaign in Milan, and the screening of the Italian Version of Bloody Harvest – the real cost of fur’.  In a positive sign, both national and local papers have covered the campaign, highlighting the issues surrounding the use of fur in the fashion industry.

Read the articles here >>